Higher Concept and Obart Pumps unite at the Executive Hire Show

The Executive Hire Show is a MUST for all hire professionals. Not only is it a fantastic opportunity to catch up with customers and meet new prospects but also to acquaint and form relationships with other like minded exhibitors. Higher Concept Software first met Obart Pumps 9 years ago and they quickly established a mutual friendship. Obart Pumps and Higher Concept share a similar business ethos which is based on the principle that it is not just about selling your product it is about building a business relationship with customers for mutual benefit. Katy Williams, Sales and Marketing Director said "When thinking of what ‘killer deal’ to offer at the Executive Hire Show, we wanted to offer something for the tool hire industry. We have constantly heard from our customers about Obart Pumps quality products and high levels of customer service, we were aware that they share the same business philosophy that we do, so it made perfect sense." For two days, Higher Concept gave away two Tsurumi Pumps, the LB480 and LSC1.4 (total RRP £682.00, supplied by Obart Pumps) to any prospect that purchased the market leading Syrinx Hire Management Software at the Executive Hire Show.

Elvington Plant Hire who are based in Yorkshire placed their order for Syrinx at the Executive Hire Show and were delighted to receive their Obart Pumps. Tim Garland, a Director of Elvington Plant Hire said ‘we looked at all the leading hire software packages on the market but we opted for Syrinx as we were impressed with the feature rich products, ease of use and extremely helpful sales team who answered all of our queries, no matter how small. We contacted a number of Syrinx users and their feedback was fantastic and so there was no doubt that Syrinx was our choice. After making the decision to expand into the small tool hire market in the York area, we recognised the need to have a professional, easy to use hire system in order to help us manage our growing fleet of machinery. We visited the Hire Show to seek out new suppliers for our new purchases and pumps were one of those categories. . Having met Obart Pumps we were really impressed with their quality products and their professional approach, we certainly hope to do business with Obart in the future’.

With over 40% of their customer base coming through recommendations from hire companies already using the Syrinx system, it is easy to see that the Higher Concept team create a business partnership with all of their customers and maintain excellent customer service and support for them once they have made their investment in the Syrinx System and the dedicated Higher Concept team.

For the 6th consecutive year, Higher Concept demonstrated their award winning hire management software. Now established in over 900+ companies worldwide, there is little doubt that Syrinx provides a highly configurable and flexible solution that can scale from single PC start-ups to large multi-depot companies.

Due to popular demand, Higher Concept’s Managing Director also conducted complementary technology seminars. Higher Concept were the first software company to offer complementary training and seminars at trade exhibitions.

At this year’s Executive Hire Show, Higher Concept took the opportunity to launch SyrinxRW. With SyrinxRW your sales people can access and update Syrinx anytime, anywhere using their iPad or Smartphone.  Working on customer sites, sales people can review customer information and transaction history, find accurate stock availability, provide up to date pricing and generate detailed quotations there and then. SyrinxRW enables your business to be more effective and efficient by giving your workforce access to business critical information when and where they need it, streamlining your business processes and eliminating the need for time costly and error prone form filling.

SyrinxRW, along with the innovative PDA access, automated electronic Document Scanning and the Syrinx Web Solution proved to be an overwhelming success and had customers rushing to adopt these innovative new features.